Home >> Blampied >> Magazines >>


The Smart Set

Hutchinson & Co., 34 Paternoster Row, London E.C.4


The Smart Set was an American magazine that published a British version from 1901 to 1925. It changed hands several times in that period but it's last owner was Walter Hutchinson, from October 1923 until it was merged with a new title called Standard Stories, which started in July 1925. Presumably he couldn't sell it as a separate title, so the British version of the magazine effectively disappeared. Hutchinson also published his eponymous magazine and Woman, both of which printed drawings by Edmund Blampied, which is why I searched the 18 issues of The Smart Set published by Hutchinson. I found Blampied's work in four issues, none of which I have. In fact I have never seen an issue of the British version of The Smart Set outside a library. Blampied illustrated the erotic love sonnets of the Australian writer Zora Cross.


Numbering: Inconsistent: vol 73 of 6 issues, January to June 1924; vol 75 of 5 issues, July to November 1924; vol 76 of 6 issues, December 1924 to May 1925; vol 77 1 issue in June.

Price: 1 shilling

Pages: 96 to November 1924, then variable: 100, 84, 68.

Dimensions: 230 x 140 mm to November 1924 then 285 x 205 mm

Editor: Kitty Shannon

Printer: not recorded

Blampied issues: 4

Type: MO = monochrome drawing; CO = colour drawing; the number indicates the number of drawings or pages.


See also:

Mike Ashley (2006) The Age of the Storytellers. British Popular Fiction Magazines 1880-1950. London & Delaware, USA: The British Library and Oak Knoll Press

The Smart Set U.K. at FictionMags Index.


No images are available, I'm afraid.




— 1924 —


Issue: Dec-1924, vol. 75, no. 1, page 23-24. Price: 1/-. Type: MO2. Title: Love Sonnets. Author: Zora Cross.


Issue: Dec-1924, vol. 75, no. 1, page 46-47. Price: 1/-. Type: MO2. Title: Catticsm. Author: Michael Joseph.


— 1925 —


Issue: Feb-1925, vol. 75, no. 3, page 231-232. Price: 1/-. Type: MO2. Title: Love sonnets. Author: Zora Cross.


Issue: Mar-1925, vol. 75, no. 4, page 300-301. Price: 1/-. Type: MO1. Title: The ancestor of tomorrow. Author: Hugh Stokes.


Issue: May-1925, vol. 75, no. 6, page . Price: 1/-. Type: MO2. Title: Love Sonnets. Author: Zora Cross.