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Lloyd's Story Magazine was one of many monthly fiction magazines published early in the 20th century. It was started as Baby: The Mother's Magazine in 1887 by Edward Lloyd, the founder of The Daily Chronicle. It was renamed simply The Mother's Magazine in November 1915 when it started to publish fiction. Then in July 1917, presumably to widen its audience, it was renamed Lloyds Magazine. In 1921 it was re-titled Lloyd's Story Magazine, perhaps to make the focus of the publication even more specific. However, it wasn't very successful and ceased publication in January 1923 after 34 volumes and 422 issues, three of which contain illustrations by Edmund Blampied. I have searched 36 issues in volumes 32 to 34, from November 1919 (about when Blampied returned to London from Jersey) to October 1922 (before the last three issue were published). I have no examples of this magazine and no images - sorry.
Published: Monthly, 12 issues to a volume from November to October
Price: 1 shilling in 1922
Numbering: Sequential
Pages: 106 or 110 pp in 1921
Dimensions:
Editor: Louis Vincent
Printer: not known
Blampied issues: 3
Type: MO = monochrome drawing; CO = colour drawing; the number indicates the number of drawings or pages.
See also:
Mike Ashley (2006) The Age of the Storytellers. British Popular Fiction Magazines 1880-1950. London & Delaware, USA: The British Library and Oak Knoll Press
Lloyd's Story Magazine at FictionMags Index.
Issue: April 1922, vol. 34, no. 413, page 627-635. Price: 1/-. Type: MO1. Title: Biochem. Author: R.W.M. Gibbs
Issue: May 1922, vol. 34, no. 414, page 689-694. Price: 1/-. Type: MO1. Title: The house of the stranger. Author: F.A.M. Webster
Issue: August 1922, vol. 34, no. 417, page 1059-1078. Price: 1/-. Type: MO4. Title: Justice? Author: Katherine Ellis