Ernest Ridley Debenham (1865–1952) took over the firm founded by his grandfather and expanded it. He sold it in 1927 when he retired, for £1.7 million, which is about £97 million in 2018. He retired to Bladen in Dorset to run a dairy farm. There he bought the village of Briantspuddle, near Affpuddle and Tolpuddle, and built 40 new houses for his workers, each with an inside toilet and a quarter acre of land. The numbering of the houses was based on the order in which their rent was collected. Debenham commissioned Eric Gill to design the village war memorial.